Weekly Recap · Week 4 · Jul 13 – 17, 2026

Wellable Outbound

6 verticals live · program launched Jun 22, 2026
Where we are: volume is building well across six verticals with deliverability healthy overall, and one of our two qualified leads has progressed to a booked meeting. Education's bounce rate is worth watching as it scales. Month-end is the first full read on reply/lead rates.
Total emails sent
21,881
across 6 verticals
Deliverability
Healthy
1.03% bounce (target <2%)
Replies received
447
37 from people, rest auto
Qualified leads
2
1 meeting booked, 1 interested

Progress toward goals

Prospects reached (monthly pace)10,122 of 15,000
Deliverability (bounce, lower is better)1.03% · on target
Human reply rate · real people, ramping0.17% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails2 · ~1 per 10,900

By vertical

VerticalEmailsHuman repliesLeads
Healthcare10,609191
Financial Services3,40330
Manufacturing2,81051
Education1,86380
Logistics1,67310
Technology1,52310
Total21,881372

Campaign performance

CampaignSentBounce %StatusHumanPositiveHuman Reply %Positive %
Education — E1 Built for Educators4923.05%Watch300.61%0%
Education — E2 Legacy Program Modernized3821.31%OK200.52%0%
Education — E3 Prior Vendor Broke Staff Trust4921.63%OK300.61%0%
Education — E4 Diverse and Distributed Workforce4972.01%Watch000.00%n/a
Financial Services — C1 HR Owns Too Much1,3520.67%OK100.07%0%
Financial Services — C4 Vendor Switching2,0481.03%OK200.10%0%
Healthcare — C1 Legacy-Modernization1,3991.29%OK200.14%0%
Healthcare — C2 Transactional to Continuous1,5780.95%OK000.00%n/a
Healthcare — C3 Prior-Vendor Displacement2,5910.66%OK510.19%20%
Healthcare — C4 Staff Burnout & Retention2,6350.91%OK500.19%0%
Healthcare — C5 Personalization Test: Control4561.10%OK100.22%0%
Healthcare — C5 Personalization Test: Variant2230.90%OK200.90%0%
Healthcare — C5 Single Challenge Pilot1,6931.30%OK400.24%0%
Logistics — Reaching the Road1,6720.84%OK100.06%0%
Manufacturing — C1 Reaching the Floor1,1470.70%OK100.09%0%
Manufacturing — C2 Ease & CSM-Managed1,6570.54%OK410.24%25%
Referrals (all 6, combined, low volume)490.00%OK000.00%n/a
Technology — Consolidation1,5181.58%OK100.07%0%
Total21,8811.03%3720.17%5%
Bounce Watch = 2%+ bounce. Human Reply % thresholds: green ≥0.5%, yellow 0.15-0.5%, red <0.15%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. 2 of 4 Education campaigns are still bounce-flagged (E1 3.05%, E4 2.01%); E3 stays under the line (1.63%). Both qualified leads are on Healthcare C3 (20% positive-of-human, one more reply landed since the last check) and Manufacturing C2 (25%), both above the 10% program goal, though n=4-5 on each is still too small to read as a real signal.
Where things stand: volume has passed two-thirds of the monthly prospect target (10,122 of 15,000) across six live verticals, with deliverability still healthy overall (1.03% bounce). One of our two qualified leads has progressed from interested to a booked meeting (Healthcare), the other remains interested (Manufacturing). Human replies have grown to 37, with Healthcare C3 and C5's Personalization Variant both picking up fresh replies today. Education's bounce rate is still the one real watch-item (2 of 4 campaigns flagged). Reply rate is still the metric to build; personalization testing is underway to lift it.
Updated Jul 17, 2026 · refreshed daily Do Good, Do Well