Where we are: volume is building well across six verticals with deliverability healthy overall, and qualified leads are appearing beyond healthcare. Education's bounce rate is worth watching as it scales. Month-end is the first full read on reply/lead rates.
Progress toward goals
Prospects reached (monthly pace)8,884 of 15,000
Deliverability (bounce, lower is better)1.0% · on target
Human reply rate · real people, ramping0.17% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails2 · ~1 per 10,000
By vertical
| Vertical | Emails | Human replies | Leads |
|---|
| Healthcare | 9,944 | 16 | 1 |
| Financial Services | 3,168 | 3 | 0 |
| Manufacturing | 2,678 | 5 | 1 |
| Logistics | 1,622 | 1 | 0 |
| Technology | 1,363 | 1 | 0 |
| Education | 1,202 | 7 | 0 |
| Total | 19,977 | 33 | 2 |
Campaign performance
| Campaign | Sent | Bounce % | Status | Human | Positive | Human Reply % | Positive % |
|---|
| Education — E1 Built for Educators | 281 | 2.14% | Watch | 2 | 0 | 0.71% | 0% |
| Education — E2 Legacy Program Modernized | 183 | 1.64% | OK | 2 | 0 | 1.09% | 0% |
| Education — E3 Prior Vendor Broke Staff Trust | 355 | 2.25% | Watch | 3 | 0 | 0.85% | 0% |
| Education — E4 Diverse and Distributed Workforce | 383 | 2.35% | Watch | 0 | 0 | 0.00% | n/a |
| Financial Services — C1 HR Owns Too Much | 1,246 | 0.72% | OK | 1 | 0 | 0.08% | 0% |
| Financial Services — C4 Vendor Switching | 1,919 | 1.09% | OK | 2 | 0 | 0.10% | 0% |
| Healthcare — C1 Legacy-Modernization | 1,312 | 1.30% | OK | 2 | 0 | 0.15% | 0% |
| Healthcare — C2 Transactional to Continuous | 1,577 | 0.95% | OK | 0 | 0 | 0.00% | n/a |
| Healthcare — C3 Prior-Vendor Displacement | 2,507 | 0.68% | OK | 4 | 1 | 0.16% | 25% |
| Healthcare — C4 Staff Burnout & Retention | 2,476 | 0.85% | OK | 4 | 0 | 0.16% | 0% |
| Healthcare — C5 Personalization Test: Control | 270 | 1.11% | OK | 1 | 0 | 0.37% | 0% |
| Healthcare — C5 Personalization Test: Variant | 76 | 0.00% | OK | 1 | 0 | 1.32% | 0% |
| Healthcare — C5 Single Challenge Pilot | 1,692 | 1.30% | OK | 4 | 0 | 0.24% | 0% |
| Logistics — Reaching the Road | 1,621 | 0.86% | OK | 1 | 0 | 0.06% | 0% |
| Manufacturing — C1 Reaching the Floor | 1,088 | 0.74% | OK | 1 | 0 | 0.09% | 0% |
| Manufacturing — C2 Ease & CSM-Managed | 1,584 | 0.57% | OK | 4 | 1 | 0.25% | 25% |
| Referrals (all 5, combined, low volume) | 48 | 0.00% | OK | 0 | 0 | 0.00% | n/a |
| Technology — Consolidation | 1,359 | 1.77% | OK | 1 | 0 | 0.07% | 0% |
| Total | 19,977 | 1.03% | | 33 | 2 | 0.17% | 6% |
Bounce Watch = 2%+ bounce. Human Reply % thresholds: green ≥0.5%, yellow 0.15-0.5%, red <0.15%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. All 3 bounce-flagged rows are Education campaigns (E1/E3/E4), now with real volume behind them (280-380 sends each) rather than early noise. Most campaigns still sit yellow or red on human reply rate this early, that's the metric personalization testing is aimed at lifting. Both positive replies so far are on Healthcare C3 and Manufacturing C2, each landing at 25% positive-of-human, above the 10% program goal, though n=4 on each is still too small to read as a real signal.
Where things stand: volume is nearing 60% of the monthly prospect target (8,884 of 15,000) across six live verticals, with deliverability still healthy overall (1.0% bounce). Two qualified leads remain on the board (healthcare, manufacturing), and human replies have grown to 33, including the first reply on the Personalization Test's Control arm. Education's bounce rate is the one real watch-item, three of its four campaigns are now consistently over 2% with meaningful volume. Reply rate is still the metric to build; personalization testing is underway to lift it.