Where we are: volume is building well across six verticals with deliverability healthy overall, and one of our two qualified leads has progressed to a booked meeting. Education's bounce rate is worth watching as it scales. Month-end is the first full read on reply/lead rates.
Progress toward goals
Prospects reached (monthly pace)10,122 of 15,000
Deliverability (bounce, lower is better)1.03% · on target
Human reply rate · real people, ramping0.17% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails2 · ~1 per 10,900
By vertical
| Vertical | Emails | Human replies | Leads |
|---|
| Healthcare | 10,609 | 19 | 1 |
| Financial Services | 3,403 | 3 | 0 |
| Manufacturing | 2,810 | 5 | 1 |
| Education | 1,863 | 8 | 0 |
| Logistics | 1,673 | 1 | 0 |
| Technology | 1,523 | 1 | 0 |
| Total | 21,881 | 37 | 2 |
Campaign performance
| Campaign | Sent | Bounce % | Status | Human | Positive | Human Reply % | Positive % |
|---|
| Education — E1 Built for Educators | 492 | 3.05% | Watch | 3 | 0 | 0.61% | 0% |
| Education — E2 Legacy Program Modernized | 382 | 1.31% | OK | 2 | 0 | 0.52% | 0% |
| Education — E3 Prior Vendor Broke Staff Trust | 492 | 1.63% | OK | 3 | 0 | 0.61% | 0% |
| Education — E4 Diverse and Distributed Workforce | 497 | 2.01% | Watch | 0 | 0 | 0.00% | n/a |
| Financial Services — C1 HR Owns Too Much | 1,352 | 0.67% | OK | 1 | 0 | 0.07% | 0% |
| Financial Services — C4 Vendor Switching | 2,048 | 1.03% | OK | 2 | 0 | 0.10% | 0% |
| Healthcare — C1 Legacy-Modernization | 1,399 | 1.29% | OK | 2 | 0 | 0.14% | 0% |
| Healthcare — C2 Transactional to Continuous | 1,578 | 0.95% | OK | 0 | 0 | 0.00% | n/a |
| Healthcare — C3 Prior-Vendor Displacement | 2,591 | 0.66% | OK | 5 | 1 | 0.19% | 20% |
| Healthcare — C4 Staff Burnout & Retention | 2,635 | 0.91% | OK | 5 | 0 | 0.19% | 0% |
| Healthcare — C5 Personalization Test: Control | 456 | 1.10% | OK | 1 | 0 | 0.22% | 0% |
| Healthcare — C5 Personalization Test: Variant | 223 | 0.90% | OK | 2 | 0 | 0.90% | 0% |
| Healthcare — C5 Single Challenge Pilot | 1,693 | 1.30% | OK | 4 | 0 | 0.24% | 0% |
| Logistics — Reaching the Road | 1,672 | 0.84% | OK | 1 | 0 | 0.06% | 0% |
| Manufacturing — C1 Reaching the Floor | 1,147 | 0.70% | OK | 1 | 0 | 0.09% | 0% |
| Manufacturing — C2 Ease & CSM-Managed | 1,657 | 0.54% | OK | 4 | 1 | 0.24% | 25% |
| Referrals (all 6, combined, low volume) | 49 | 0.00% | OK | 0 | 0 | 0.00% | n/a |
| Technology — Consolidation | 1,518 | 1.58% | OK | 1 | 0 | 0.07% | 0% |
| Total | 21,881 | 1.03% | | 37 | 2 | 0.17% | 5% |
Bounce Watch = 2%+ bounce. Human Reply % thresholds: green ≥0.5%, yellow 0.15-0.5%, red <0.15%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. 2 of 4 Education campaigns are still bounce-flagged (E1 3.05%, E4 2.01%); E3 stays under the line (1.63%). Both qualified leads are on Healthcare C3 (20% positive-of-human, one more reply landed since the last check) and Manufacturing C2 (25%), both above the 10% program goal, though n=4-5 on each is still too small to read as a real signal.
Where things stand: volume has passed two-thirds of the monthly prospect target (10,122 of 15,000) across six live verticals, with deliverability still healthy overall (1.03% bounce). One of our two qualified leads has progressed from interested to a booked meeting (Healthcare), the other remains interested (Manufacturing). Human replies have grown to 37, with Healthcare C3 and C5's Personalization Variant both picking up fresh replies today. Education's bounce rate is still the one real watch-item (2 of 4 campaigns flagged). Reply rate is still the metric to build; personalization testing is underway to lift it.