Progress toward goals
Prospects reached (monthly pace)10,064 of 15,000
Deliverability (bounce, lower is better)0.89% · on target
Human reply rate · per unique contact, real people, ramping0.61% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails3 · ~1 per 11,000
By vertical
| Vertical | Emails | Human replies | Leads |
|---|
| Healthcare | 15,492 | 30 | 1 |
| Professional Services | 5,945 | 3 | 1 |
| Manufacturing | 5,007 | 7 | 1 |
| Technology | 3,375 | 5 | 0 |
| Education | 2,917 | 11 | 0 |
| Hospitality/Retail | 1,053 | 5 | 0 |
| Total | 33,789 | 61 | 3 |
Campaign performance
| Campaign | Sent | Bounce % | Status | Human | Positive | Human Reply % | Positive % |
|---|
| Education — E2 Legacy Program Gets Modernized | 1,447 | 0.62% | OK | 6 | 0 | 1.19% | 0% |
| Education — E5 Fall Open Enrollment | 1,470 | 1.02% | OK | 5 | 0 | 1.27% | 0% |
| Healthcare — C3 Prior-Vendor Displacement | 3,806 | 0.81% | OK | 8 | 1 | 0.60% | 12% |
| Healthcare — C4 Staff Burnout & Retention | 3,971 | 0.93% | OK | 8 | 0 | 0.57% | 0% |
| Healthcare — C5 Personalization Test: Control | 1,900 | 0.74% | OK | 3 | 0 | 0.61% | 0% |
| Healthcare — C5 Personalization Test: Variant | 1,511 | 0.86% | OK | 5 | 0 | 1.27% | 0% |
| Healthcare — Self-Funded Admin Lift (1,000+ Employees) | 4,304 | 1.25% | OK | 6 | 0 | 0.52% | 0% |
| Hospitality/Retail — Admin Burden: Myers Opener | 1,053 | 0.38% | OK | 5 | 0 | 1.38% | 0% |
| Manufacturing — C1 Reaching the Floor | 2,665 | 0.83% | OK | 2 | 0 | 0.24% | 0% |
| Manufacturing — C2 Ease & CSM-Managed | 2,342 | 0.73% | OK | 5 | 1 | 0.83% | 20% |
| Professional Services — Trial Access (Stretched Team) | 1,257 | 0.56% | OK | 0 | 0 | 0.00% | n/a |
| Professional Services — Trial Access Test | 4,688 | 0.75% | OK | 3 | 1 | 0.25% | 33% |
| Technology — Consolidation | 3,375 | 1.27% | OK | 5 | 0 | 0.48% | 0% |
| Total | 33,789 | 0.89% | | 61 | 3 | 0.61% | 5% |
Bounce Watch = 2%+ bounce. No campaigns are currently flagged; highest individual rate is Technology — Consolidation at 1.27%. Human Reply % is per unique contact reached, not per email sent; thresholds: green ≥1.4%, yellow 0.4-1.4%, red <0.4%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. Three qualified leads sit on Healthcare — C3 Prior-Vendor Displacement (12% positive-of-human), Manufacturing — C2 Ease & CSM-Managed (20%), and Professional Services — Trial Access Test (33%, on 3 human replies). Human Reply % skews yellow/red across the whole program this pull (10 yellow, 3 red, zero green) — Hospitality/Retail's Myers Opener came closest at 1.38%, just under the green line, down from 1.69% last week as its lead pool grew faster than its reply count; the program overall (0.61%) still clears the >0.5% goal under this framing. Notes: Technology — Referrals dropped out of this table since the last pull (lapsed back to Completed status after its small enrollment finished sending, the same Referrals pattern seen across every vertical, not a new issue) — the program now runs 13 active campaigns across 6 verticals.
Vs. industry benchmark · Smartlead State of Cold Email 2026 H1, compared 2026-07-28
Beating it: deliverability decisively (0.89% bounce vs Smartlead's 1.54% typical), and the Healthcare C5 personalization lift (~2x Control) matches Smartlead's own personalization research. Trailing it: overall reply rate runs about 40% behind typical (187 contacts per human reply vs Smartlead's typical of 135). Most of that gap concentrates in our two biggest lists, Healthcare C3 and C4, which are also our weakest converters (213-222 contacts/reply) despite carrying the most volume, the same "bigger list isn't better" pattern Smartlead's data warns against.
LinkedIn outreach · new channel, manually tracked
LinkedIn outreach is a newly-added channel, tracked manually and not yet folded into the email volume or reply-rate goals above. Figures unchanged since the last pull (2026-09-11) — Kyle hasn't provided fresher counts yet: 425 connections sent, 42 accepted (10% acceptance), 15 replies.
Where things stand: volume sits at 10,064 of the 15,000 monthly prospect target across six verticals (67%; Logistics and Financial Services both still have zero active campaigns), with deliverability healthy program-wide (0.89% bounce, zero campaigns flagged). Three qualified leads are at interested stage: Healthcare C3 Prior-Vendor Displacement, Manufacturing C2 Ease & CSM-Managed, and Professional Services — Trial Access Test. Human replies stand at 61, which is 0.61% of the 10,064 contacts reached, clearing the >0.5% goal; Healthcare's C5 Personalization Test Variant continues to run roughly 2x Control. Note: Technology — Referrals dropped out of the active table since the last pull (lapsed back to Completed after its small enrollment finished, the same pattern seen across every vertical's Referrals campaign). Separately, the SURBL blocklist issue (first flagged mid-July) is now on day 59 with zero clearing, flat at 26 of 35 sending domains listed since 9/09; most flagged mailboxes continue sending on a health-score basis while we work with our infrastructure vendor toward resolution, past all three of the vendor's original timelines with no new ETA given. LinkedIn outreach: 425 connections sent, 42 accepted (10% acceptance), and 15 replies, still no meetings booked (figures as of 9/11, awaiting Kyle's next count).