Where we are: volume is building well across six verticals with deliverability healthy overall, and one of our two qualified leads has progressed to a booked meeting. Education's bounce rate is worth watching as it scales. Month-end is the first full read on reply/lead rates.
Testing pause in effect: 20 of our 22 campaigns are temporarily paused today while we isolate an Outlook inbox-placement issue found in copy testing; only Healthcare C4 and Technology Referrals are actively sending. Figures below are full-program cumulative totals (paused + active) so real progress-to-date isn't hidden by the pause.
Progress toward goals
Prospects reached (monthly pace)10,316 of 15,000
Deliverability (bounce, lower is better)0.96% · on target
Human reply rate · real people, ramping0.19% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails2 · ~1 per 12,000
By vertical
| Vertical | Emails | Human replies | Leads |
|---|
| Healthcare | 11,450 | 22 | 1 |
| Financial Services | 3,623 | 3 | 0 |
| Manufacturing | 3,021 | 5 | 1 |
| Education | 2,752 | 13 | 0 |
| Logistics | 1,696 | 1 | 0 |
| Technology | 1,552 | 1 | 0 |
| Total | 24,094 | 45 | 2 |
Campaign performance
| Campaign | Sent | Bounce % | Status | Human | Positive | Human Reply % | Positive % |
|---|
| Education — E1 Built for Educators | 815 | 1.96% | OK | 5 | 0 | 0.61% | 0% |
| Education — E2 Legacy Program Modernized | 574 | 1.05% | OK | 5 | 0 | 0.87% | 0% |
| Education — E3 Prior Vendor Broke Staff Trust | 720 | 1.25% | OK | 3 | 0 | 0.42% | 0% |
| Education — E4 Diverse and Distributed Workforce | 643 | 1.56% | OK | 0 | 0 | 0.00% | n/a |
| Financial Services — C1 HR Owns Too Much | 1,482 | 0.67% | OK | 1 | 0 | 0.07% | 0% |
| Financial Services — C4 Vendor Switching | 2,135 | 0.98% | OK | 2 | 0 | 0.09% | 0% |
| Healthcare — C1 Legacy-Modernization | 1,507 | 1.19% | OK | 2 | 0 | 0.13% | 0% |
| Healthcare — C2 Transactional to Continuous | 1,601 | 0.94% | OK | 0 | 0 | 0.00% | n/a |
| Healthcare — C3 Prior-Vendor Displacement | 2,740 | 0.62% | OK | 5 | 1 | 0.18% | 20% |
| Healthcare — C4 Staff Burnout & Retention | 3,029 | 0.83% | OK | 6 | 0 | 0.20% | 0% |
| Healthcare — C5 Personalization Test: Control | 503 | 0.99% | OK | 2 | 0 | 0.40% | 0% |
| Healthcare — C5 Personalization Test: Variant | 341 | 0.88% | OK | 3 | 0 | 0.88% | 0% |
| Healthcare — C5 Single Challenge Pilot | 1,694 | 1.30% | OK | 4 | 0 | 0.24% | 0% |
| Logistics — Reaching the Road | 1,694 | 0.83% | OK | 1 | 0 | 0.06% | 0% |
| Manufacturing — C1 Reaching the Floor | 1,216 | 0.66% | OK | 1 | 0 | 0.08% | 0% |
| Manufacturing — C2 Ease & CSM-Managed | 1,793 | 0.50% | OK | 4 | 1 | 0.22% | 25% |
| Referrals (all 6, combined, low volume) | 64 | 0.00% | OK | 0 | 0 | 0.00% | n/a |
| Technology — Consolidation | 1,543 | 1.56% | OK | 1 | 0 | 0.06% | 0% |
| Total | 24,094 | 0.96% | | 45 | 2 | 0.19% | 4% |
Bounce Watch = 2%+ bounce. Human Reply % thresholds: green ≥0.5%, yellow 0.15-0.5%, red <0.15%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. No campaigns are currently bounce-flagged, a first for the program (Education E1 dropped to 1.96%, its best reading yet). Both qualified leads are on Healthcare C3 (20% positive-of-human) and Manufacturing C2 (25%), both above the 10% program goal, though n=4-5 on each is still too small to read as a real signal. This table includes both paused-for-testing and actively-sending campaigns so the numbers reflect full program progress.
Where things stand: volume sits at 10,316 of the 15,000 monthly prospect target across six verticals (69%), with deliverability at its healthiest point yet (0.96% bounce, zero campaigns flagged). One of our two qualified leads has progressed from interested to a booked meeting (Healthcare), the other remains interested (Manufacturing). Human replies stand at 45, with Education's E1/E2 and Healthcare's C4/C5 Variant all picking up fresh replies. 20 of 22 campaigns are paused today for an Outlook inbox-placement investigation; only Healthcare C4 and Technology Referrals are actively sending, and these figures cover the full program to date so the pause doesn't understate real progress.