Progress toward goals
Prospects reached (monthly pace)10,416 of 15,000
Deliverability (bounce, lower is better)0.89% · on target
Human reply rate · per unique contact, real people, ramping0.61% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails4 · ~1 per 9,000
By vertical
| Vertical | Emails | Human replies | Leads |
|---|
| Healthcare | 15,524 | 30 | 1 |
| Professional Services | 6,009 | 3 | 1 |
| Manufacturing | 5,164 | 7 | 1 |
| Technology | 3,529 | 6 | 0 |
| Education | 2,996 | 11 | 0 |
| Hospitality/Retail | 1,296 | 5 | 0 |
| Government & Public Sector | 477 | 2 | 0 |
| Total | 34,995 | 64 | 3 |
Campaign performance
| Campaign | Sent | Bounce % | Status | Human | Positive | Human Reply % | Positive % |
|---|
| Education — E2 Legacy Program Gets Modernized | 1,448 | 0.62% | OK | 6 | 0 | 1.19% | 0% |
| Education — E5 Fall Open Enrollment | 1,548 | 1.03% | OK | 5 | 0 | 1.16% | 0% |
| Government & Public Sector — Admin Burden | 477 | 1.05% | OK | 2 | 0 | 0.66% | 0% |
| Healthcare — C3 Prior-Vendor Displacement | 3,809 | 0.81% | OK | 8 | 1 | 0.60% | 12% |
| Healthcare — C4 Staff Burnout & Retention | 3,982 | 0.95% | OK | 8 | 0 | 0.57% | 0% |
| Healthcare — C5 Personalization Test: Control | 1,908 | 0.73% | OK | 3 | 0 | 0.61% | 0% |
| Healthcare — C5 Personalization Test: Variant | 1,511 | 0.86% | OK | 5 | 0 | 1.27% | 0% |
| Healthcare — Self-Funded Admin Lift (1,000+ Employees) | 4,314 | 1.25% | OK | 6 | 0 | 0.52% | 0% |
| Hospitality/Retail — Admin Burden: Myers Opener | 1,296 | 0.31% | OK | 5 | 0 | 1.38% | 0% |
| Manufacturing — C1 Reaching the Floor | 2,818 | 0.82% | OK | 2 | 0 | 0.24% | 0% |
| Manufacturing — C2 Ease & CSM-Managed | 2,346 | 0.72% | OK | 5 | 1 | 0.83% | 20% |
| Professional Services — Trial Access (Stretched Team) | 1,291 | 0.54% | OK | 0 | 0 | 0.00% | n/a |
| Professional Services — Trial Access Test | 4,718 | 0.78% | OK | 3 | 1 | 0.25% | 33% |
| Technology — Consolidation | 3,529 | 1.25% | OK | 6 | 0 | 0.58% | 0% |
| Total | 34,995 | 0.89% | | 64 | 3 | 0.61% | 5% |
Bounce Watch = 2%+ bounce. No campaigns are currently flagged; highest individual rate is 1.25% (Technology — Consolidation and Healthcare — Self-Funded Admin Lift, tied). Human Reply % is per unique contact reached, not per email sent; thresholds: green ≥1.4%, yellow 0.4-1.4%, red <0.4%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. This table's 3 qualified leads sit on Healthcare — C3 Prior-Vendor Displacement (12% positive-of-human), Manufacturing — C2 Ease & CSM-Managed (20%), and Professional Services — Trial Access Test (33%, on 3 human replies) — the headline Qualified leads card above reads 4, since Kyle asked to also count the lead sitting on Education — Referrals, which is currently paused (not an active campaign) and so doesn't appear in this table; its lead is real and still shows in Instantly, just excluded here by the active-campaigns-only scope this table uses. Human Reply % skews yellow/red across the whole program this pull (11 yellow, 3 red, zero green) — Hospitality/Retail's Myers Opener comes closest at 1.38%, just under the green line; the program overall (0.61%) still clears the >0.5% goal under this framing. New this pull: Government & Public Sector — Admin Burden, a 7th vertical, now active (477 sends so far, too early to read); 14 active campaigns across 7 verticals.
Vs. industry benchmark · Smartlead State of Cold Email 2026 H1, compared 2026-07-28
Beating it: deliverability decisively (0.89% bounce vs Smartlead's 1.54% typical), and the Healthcare C5 personalization lift (~2x Control) matches Smartlead's own personalization research. Trailing it: overall reply rate runs about 40% behind typical (187 contacts per human reply vs Smartlead's typical of 135). Most of that gap concentrates in our two biggest lists, Healthcare C3 and C4, which are also our weakest converters (213-222 contacts/reply) despite carrying the most volume, the same "bigger list isn't better" pattern Smartlead's data warns against.
LinkedIn outreach · new channel, manually tracked
LinkedIn outreach is a newly-added channel, tracked manually and not yet folded into the email volume or reply-rate goals above. Connections sent updated to 444 (2026-09-17); accepted (42) and replies (15) are still carried forward from Sep 11, pending fresher counts on those two.
Meta Ads · new channel, manually tracked
| Ad | Spend | Reach | Impressions | Clicks | Leads | Cost/Lead | Post Engagements |
|---|
| Leads Ad (since Sep 2) | $217.65 | 1,661 | 2,912 | 134 | 25 | $8.71 | 86 |
| Engagement Ad (since Aug 26) | $106.75 | 3,466 | 4,867 | 244 | 1 | $106.75 | 359 |
| Total | $324.40 | 5,029 | 7,779 | 378 | 26 | $12.48 | 445 |
Meta Ads is a new paid channel, tracked manually from Ads Manager and not yet folded into the email/LinkedIn goal bars above. Two ads are running with different objectives: the Leads Ad (started Sep 2) is the lead-gen driver at $8.71/lead; the Engagement Ad (started Aug 26, a week earlier) is optimized for post engagement, not leads — its 1 lead is incidental, and its real KPI is 359 of the program's 445 total post engagements, which is why its cost-per-lead ($106.75) reads high relative to the Leads Ad. Leads Ad pipeline breakdown (2026-09-17, updated): 11 Unqualified, 6 Converted — all converted leads have already booked and completed a demo. Per Kyle's request, the Qualified leads figure above is the combined Qualified + Converted count (15, up from 14 as one more lead reached Qualified), not Qualified alone, since Converted is a further stage past Qualified rather than a separate track. Conversion rate: Converted ÷ total pipeline leads = 6 ÷ 26 = 23% (unchanged, since Converted itself didn't move this time). Cost per converted: $36.27 (Leads Ad spend ÷ 6, also unchanged). Pipeline total (26) is unchanged since this was a reclassification within the pipeline, not a new lead — still matches the Ads Manager leads total exactly.
Where things stand: volume sits at 10,416 of the 15,000 monthly prospect target across seven verticals (69%; Logistics and Financial Services both still have zero active campaigns), with deliverability healthy program-wide (0.89% bounce, zero campaigns flagged). Four qualified leads: Healthcare C3 Prior-Vendor Displacement, Manufacturing C2 Ease & CSM-Managed, and Professional Services — Trial Access Test are all on currently-active campaigns; the fourth, Education — Referrals, is a real lead still showing in Instantly but sits on a currently-paused campaign, counted here at Kyle's request. Human replies stand at 64, which is 0.61% of the 10,416 contacts reached, clearing the >0.5% goal; Healthcare's C5 Personalization Test Variant continues to run roughly 2x Control. A new 7th vertical, Government & Public Sector — Admin Burden, is now active (477 sends, too early to read). Separately, the SURBL blocklist issue (first flagged mid-July) is now on day 60 with zero clearing, flat at 26 of 35 sending domains listed since 9/09; most flagged mailboxes continue sending on a health-score basis while we work with our infrastructure vendor toward resolution, past all three of the vendor's original timelines with no new ETA given. LinkedIn outreach: 444 connections sent, 42 accepted (9% acceptance), and 15 replies, still no meetings booked (accepted/replies as of 9/11, awaiting Kyle's next count). Meta Ads (tracked manually, as of 9/17): $324.40 spent across a Leads Ad and an Engagement Ad, 26 leads ($12.48 CPL) — 15 qualified-or-further (Qualified + Converted combined) and 6 already converted (booked + completed a demo, 23% conversion, $36.27 cost per converted). Pipeline and Ads Manager totals still match exactly (26).