Progress toward goals
Prospects reached (monthly pace)9,897 of 15,000
Deliverability (bounce, lower is better)0.87% · on target
Human reply rate · per unique contact, real people, ramping0.57% · goal >0.5%
Qualified leads · starting goal ~1 per 5,000 emails3 · ~1 per 11,000
By vertical
| Vertical | Emails | Human replies | Leads |
|---|
| Healthcare | 15,127 | 29 | 1 |
| Professional Services | 5,885 | 3 | 1 |
| Manufacturing | 4,729 | 7 | 1 |
| Technology | 3,183 | 3 | 0 |
| Education | 2,521 | 10 | 0 |
| Hospitality/Retail | 927 | 4 | 0 |
| Total | 32,372 | 56 | 3 |
Campaign performance
| Campaign | Sent | Bounce % | Status | Human | Positive | Human Reply % | Positive % |
|---|
| Education — E2 Legacy Program Gets Modernized | 1,402 | 0.64% | OK | 6 | 0 | 1.19% | 0% |
| Education — E5 Fall Open Enrollment | 1,119 | 1.34% | OK | 4 | 0 | 1.02% | 0% |
| Healthcare — C3 Prior-Vendor Displacement | 3,749 | 0.72% | OK | 7 | 1 | 0.52% | 14% |
| Healthcare — C4 Staff Burnout & Retention | 3,910 | 0.92% | OK | 8 | 0 | 0.57% | 0% |
| Healthcare — C5 Personalization Test: Control | 1,885 | 0.74% | OK | 3 | 0 | 0.61% | 0% |
| Healthcare — C5 Personalization Test: Variant | 1,502 | 0.87% | OK | 5 | 0 | 1.27% | 0% |
| Healthcare — Self-Funded Admin Lift (1,000+ Employees) | 4,081 | 1.32% | OK | 6 | 0 | 0.52% | 0% |
| Hospitality/Retail — Admin Burden: Myers Opener | 927 | 0.22% | OK | 4 | 0 | 1.69% | 0% |
| Manufacturing — C1 Reaching the Floor | 2,428 | 0.74% | OK | 2 | 0 | 0.24% | 0% |
| Manufacturing — C2 Ease & CSM-Managed | 2,301 | 0.70% | OK | 5 | 1 | 0.83% | 20% |
| Professional Services — Trial Access (Stretched Team) | 1,222 | 0.57% | OK | 0 | 0 | 0.00% | n/a |
| Professional Services — Trial Access Test | 4,663 | 0.73% | OK | 3 | 1 | 0.25% | 33% |
| Technology — Consolidation | 3,172 | 1.13% | OK | 3 | 0 | 0.29% | 0% |
| Technology — Referrals | 11 | 0.00% | OK | 0 | 0 | 0.00% | n/a |
| Total | 32,372 | 0.87% | | 56 | 3 | 0.57% | 5% |
Bounce Watch = 2%+ bounce. No campaigns are currently flagged; highest individual rate is Education — E5 Fall Open Enrollment at 1.34%. Human Reply % is per unique contact reached, not per email sent; thresholds: green ≥1.4%, yellow 0.4-1.4%, red <0.4%. Positive % = positive replies ÷ human replies; shown as "n/a" where a campaign has 0 human replies yet. Three qualified leads sit on Healthcare — C3 Prior-Vendor Displacement (14% positive-of-human), Manufacturing — C2 Ease & CSM-Managed (20%), and Professional Services — Trial Access Test (33%, on 3 human replies). Human Reply % still skews yellow/red across most of the program (5 red, 8 yellow, 1 green), with Hospitality/Retail's Myers Opener the only campaign clearing the green tier; the program overall (0.57%) continues to clear the >0.5% goal under this framing. Notes: five campaigns dropped out of this table since the last pull, all paused rather than deleted (Healthcare — C1 Legacy-Modernization, Education — Referrals, Logistics — Reaching the Road, Hospitality/Retail — Admin Burden: Construction Opener, Professional Services — Admin Burden (Stretched Team)) — Logistics and Financial Services now both have zero active campaigns. Technology — Referrals is newly active (11 sends so far, too early to read).
Vs. industry benchmark · Smartlead State of Cold Email 2026 H1, compared 2026-07-28
Beating it: deliverability decisively (0.89% bounce vs Smartlead's 1.54% typical), and the Healthcare C5 personalization lift (~2x Control) matches Smartlead's own personalization research. Trailing it: overall reply rate runs about 40% behind typical (187 contacts per human reply vs Smartlead's typical of 135). Most of that gap concentrates in our two biggest lists, Healthcare C3 and C4, which are also our weakest converters (213-222 contacts/reply) despite carrying the most volume, the same "bigger list isn't better" pattern Smartlead's data warns against.
LinkedIn outreach · new channel, manually tracked
LinkedIn outreach is a newly-added channel, tracked manually and not yet folded into the email volume or reply-rate goals above. All figures current as of 2026-09-11: 425 connections sent, 42 accepted (10% acceptance), 15 replies.
Where things stand: volume sits at 9,897 of the 15,000 monthly prospect target across six verticals (66%; Logistics and Financial Services both currently have zero active campaigns), with deliverability healthy program-wide (0.87% bounce, zero campaigns flagged). Three qualified leads are at interested stage: Healthcare C3 Prior-Vendor Displacement, Manufacturing C2 Ease & CSM-Managed, and Professional Services — Trial Access Test. Human replies stand at 56, which is 0.57% of the 9,897 contacts reached, clearing the >0.5% goal; Healthcare's C5 Personalization Test Variant continues to run roughly 2x Control. Note: five campaigns were paused since the last pull (Healthcare — C1, Education — Referrals, Logistics — Reaching the Road, Hospitality/Retail — Construction Opener, Professional Services — Admin Burden (Stretched Team)), and Technology — Referrals is newly active. Separately, a SURBL blocklist issue (first flagged mid-July) continues to affect roughly three-quarters of sending domains (26 of 35 as of the latest check); most flagged mailboxes continue sending on a health-score basis while we work with our infrastructure vendor toward resolution, past all three of the vendor's original timelines with no new ETA given. LinkedIn outreach: 425 connections sent, 42 accepted (10% acceptance), and 15 replies, still no meetings booked.